AB „Žemaitijos pienas“ has accumulated many years of experience in the dairy market, which determines its good sales, while the competitive dairy production costs, new production technology and quality of the products has created excellent conditions for competition with other milk processing companies in the European Union. According to the Food and Agriculture Organization (FAO) of the United Nations, Lithuania is one of the largest dairy exporters in the world.

The most popular Lithuanian dairy goods are various cheeses. The consumption of fermented cheese increases every year both in the EU and Lithuania, at the same time increasing the cheese consumption market, which is currently in its growth stage.

Some milk processing experts believe that the Lithuanian consumption of dairy products (mostly cheese) will increase in the future as well. This factor will increase the investors' interest in the securities of the milk processors, thus creating preconditions for large sales contracts in the share market.