Magija

For four decades, the "Magija" logo has been synonymous with an unforgettable taste for Lithuanian consumers, blending dreamy nostalgia with inspiring innovations. The uniqueness of these iconic curd snacks lies in their airy, silky-soft texture, crafted using the innovative FLUCU 1986 production technology - a true pride of "Žemaitijos pienas."

High-quality ingredients

The vanilla used in the production of these curd snacks comes from distant Madagascar, while the cocoa, which gives the classic coatings their unforgettable taste, is carefully selected by analyzing and evaluating only the highest quality cocoa beans. No additives or preservatives are used in the curd snacks, a feature highly valued by today's consumers.

The most popular in Lithuania

For 11 consecutive years, the classic "Magija" vanilla curd snacks have been the most popular product in Lithuania. However, these legendary blue-packaged snacks are joined by a variety of flavors, offering even the most discerning sweet lovers a chance to discover their own "Magija." Vanilla, chocolate, caramel, condensed milk, light poppy seeds, or playful jelly pieces—all are beloved classics that keep people coming back for more. 

In addition to the classic line, curd snack enthusiasts can enjoy the milk chocolate collection, featuring flavors like cookie dough, salted caramel, and peanut butter. Beyond the chocolate-coated curd snacks, the "Magija" range also includes curd creams, curd desserts, and dessert cheeses, offering something for every taste.

Awarded in Lithuania and Europe

The "Magija" brand proudly boasts 26 prestigious international awards. "Magija" is a dessert for the whole family—whether it's a favorite snack for kids during breaks, a protein-packed treat for travelers, or a delicious bite to enjoy with tea during long, cozy conversations.